Advise senior executives with the development of a CSR Strategy that aligns with the company’s corporate culture and fosters employee engagement. The program will be developed through a strategic reflection with senior management and key employee stakeholders in order to identify the environmental and social impacts of the company’s business at the global and local levels.
The strategic reflection will include :
- The environmental footprint from the direct company operations as well as the critical impacts throughout the supply chain
- The respect for employee rights within the company as well as at the suppliers /sub-contractors
- One or more social action commitments driving employee and skills-based volunteering opportunities
Our objective is to define a CSR program that makes sense for the Company and provides sense and purpose to employees
Advise senior executives on the deployment of their communication and influence strategy with the objective of building and reinforcing the company’s reputation among all its stakeholders.
Advise senior management on :
- The development of their communication strategy
- The construction of their crisis plan
- The creation / development of their communication messages and tool kit
Commitment to undertake a profound strategic reflection of key reputational issues and influencer messages accompanied by a flawless execution of the communication plan based on my experience of the profession and knowledge of the critical issues.
Coaching young entrepreneurs from the earliest ideation phase through to start-up.
Mentor young entrepreneurs with a personalized and custom-made approach using the following tools and techniques :
- « Design thinking » / brainstorming / concept development
- Business model and business plan
- Financing plan
- Pitch
Stimulate « design thinking » and facilitate the transformation from the initial concept to launch of the start-up.
Conference speaker, English or French, for professional seminars and conferences and teaching graduate level programs.
Conference / teaching themes :
- CSR : value to the brand and employee engagement
- The digital transformation and future of tourism
- Negotiations and sales strategy to build long-term partnerships
- International business development
- Cultural adaptation of corporate brands
Highly interactive, engaging speaker / teacher, my conférences and courses are built on my 30 years as an international senior executive. My talks and courses are adapted to both business professionals and graduate students.
APAVT (Portuguese Association of Travel Agents), Macao, November 23 – 25, 2017
NEOMA Business School, September 14, 2017
Ecole des Ponts Business School, Executive Program, September 1, 2017
